I recently found three limited edition POP Shades of the L'oreal Colour Riche Balms at Target and thought I would check them out! The collection was for the holidays and contained 4 colors, though there were only three on the stand I found. I am not sure if these are available any more since they were Limited Addition, but I would keep my eye out in clearance sections because I have heard that some people have had luck finding them there.
The packaging of these is the same as the original Colour Riche balms. The cap is the color of the product inside. The tube is square with a gold toned base and tube housing the product. I know some people don't care for the gold because it picks up a lot of finger prints, but I really love it. I think it looks very nice and I can't help but be drawn to shiny things.
I believe the idea behind the POP Shades is that they are intended to be more opaque than the original balms, which run very very sheer. I think L'oreal really pulled these colors off fantastically. Each one is bright and pigmented. The formula is creamy and feels moderately moisturizing. They lasted around 5 hours on my lips, without eating and drinking, before they began to wear off. They do have a strong fruity, slightly floral scent, which is something to consider if you are sensitive to fragrance in your lip products. I really enjoy the smell though and find it very pleasant.
The shades I picked up are:
Lilac Sweetness - a nice opaque lilac toned mauve. I really great "my lips but better" color.
Dragon Fruit - a bright transparent medium pink.
Vineyard Peach - a pink based opaque peach.
I really hope L'oreal decides to do more of these brighter, more opaque colors for their Colour Riche balm line. I really enjoy these and would be inclined to purchase them in additional colors if they make them!
*All items in this review were purchased on my own. Any opinions expressed are my own and are never paid for.*